The ActionPoint Playbook
When an organization enters a liquidity event process, sellers and buyers are at immediate odds with the outcome. Sellers want to optimize value and terms while buyers want the best price with terms that manage risk. Preparing your company years in advance for a process is critical to obtain the best outcome for a seller. The following Playbook provides only some of the areas that are critical to achieving optimum value for company shareholders. Organizations need at least 2 years of historical data in these areas to provide evidence to buyers that risks associated with the transaction are manageable. Properly executing these and other operational aspects of your organization will translate to millions of dollars of value.
Strategic Plan & Financial Model
Comprehensive Go-To-Market
Market & Competitive Analysis
Historical Performance Metrics
Forecast & Execution Modeling
High-Performance Sales & Marketing
Sales Capacity & Productivity
Sales Organization Structures
Sales Process & Cadence
Sales Life Cycle Conversion Metrics
Customer Governance
Customer Contract Management
Contract Terms Audit
Access to Customer Data
Customer Reference Analysis
Strong Grasp of SaaS Metrics
Relevant YOY Growth Metrics
Customer Acquisition Costs
Retention & Churn Metrics
Services Utilization & Margins
Relevant Tech Stack
Underlying Platform
Premise v SaaS Multi-Tenant
Use of Open Source
Data Center Certifications
Legal & Financial Compliance
Financial Statement Audits
Sale Tax Compliance
Capitalization Table Audit
Legal Representation
Operational & Capital Efficiency
Cash Flow Optimization Gross Margin Expansion Net Margin Expansion Debt & Equity Requirements
Customer-Driven Product Strategy
Customer & Market Requirements
Roadmap & Development Process
Maintenance & Deployment Process
Technical Debt Evaluation
Employee Governance
Employment Agreements
Stock & Stock Option Analysis
Severance & Retention Approaches
Employee Communication Process