Optimize Valuation. Increase Exit Velocity.

Services

Enhancing speed and value of exit for technology firms.

The ActionPoint Playbook

When an organization enters a liquidity event process, sellers and buyers are at immediate odds with the outcome. Sellers want to optimize value and terms while buyers want the best price with terms that manage risk. Preparing your company years in advance for a process is critical to obtain the best outcome for a seller. The following Playbook provides only some of the areas that are critical to achieving optimum value for company shareholders. Organizations need at least 2 years of historical data in these areas to provide evidence to buyers that risks associated with the transaction are manageable. Properly executing these and other operational aspects of your organization will translate to millions of dollars of value.


Strategic Plan & Financial Model

Comprehensive Go-To-Market
Market & Competitive Analysis
Historical Performance Metrics
Forecast & Execution Modeling


High-Performance Sales & Marketing

Sales Capacity & Productivity
Sales Organization Structures
Sales Process & Cadence
Sales Life Cycle Conversion Metrics


Customer Governance

Customer Contract Management
Contract Terms Audit
Access to Customer Data
Customer Reference Analysis



Strong Grasp of SaaS Metrics

Relevant YOY Growth Metrics
Customer Acquisition Costs
Retention & Churn Metrics
Services Utilization & Margins


Relevant Tech Stack

Underlying Platform
Premise v SaaS Multi-Tenant
Use of Open Source
Data Center Certifications


Legal & Financial Compliance

Financial Statement Audits
Sale Tax Compliance
Capitalization Table Audit
Legal Representation



Operational & Capital Efficiency

Cash Flow Optimization Gross Margin Expansion Net Margin Expansion Debt & Equity Requirements


Customer-Driven Product Strategy

Customer & Market Requirements
Roadmap & Development Process
Maintenance & Deployment Process
Technical Debt Evaluation


Employee Governance

Employment Agreements
Stock & Stock Option Analysis
Severance & Retention Approaches
Employee Communication Process